The 5 Step Process For Growing Your Funeral Home Business

Marketing your business is kind of you saying to your potential customers, why they should choose your funeral home and not your competitors.

If you fail to show why you are the number one choice, to be able to demonstrate the value that you provide over your competitors, then its usually going to come down to one thing …


You see you don’t have to offer a really unique service, you just need to be clever in how you package and present your services to your potential customers.

Step One is to to pick one of the 5  areas to transform:

  • Price
  • Service or product
  • Delivery strategy
  • Guarantee

Step two is to pick your transformation

Then …

Step Three is to combine these area transformations into three different service packages.

These packages require the following:

  • a unique package name
  • a specific innovation
  • a different price point

Step four is to establish your value proposition in marketing your specific package.

Step five: Collect specific testimonials and case studies based around this specific package name.

Theres a lot to think about so … what are you waiting for?

Comment below.



Arranging a Funeral for the First Time

Arranging a funeral is something most people will need to go through at least one time in their lives. Most people will admit that it’s not something they look forward to. Before you say goodbye to your loved one, you will need to deal with some unpleasant questions. Sometimes, you may need to look for a qualified funeral director as they will be able to advise you having dealt with this situation many times.

Funeral arrangements

Funeral companies such as Greenhaven funerals: funeral directors Melbourne can offer advice, but it’s really the opinion of close relatives that matter. However, funeral service plans need to comply with the law and also the family’s wishes. It is becoming increasingly popular to plan out your funeral while you are still alive. This way your wishes are carried out and your family are left wondering what you would of liked.

Planning your funeral beforehand allows you to make some choices regarding your cremation services, funeral home, music and even the style of your coffin. However, this is not something most people do, so that means after a person sheds their mortal coil, there is no choice but to guess for the arrangements the deceased would of liked.

First, breaking the sad news to family members and friends can be a daunting task. You might find it necessary to get support. As much as you feel obligated to share the news with your immediate family members, friends, and other relatives, you can ask for their help in notifying others.

Choosing a funeral home is one of the biggest decisions you will have to make. You can consult with funeral directors from your local area and get their recommendations for funeral homes. The cost for funeral services will differ from one package to the other and also from the different funeral directors you speak to. Finding the price with the most value maybe be the last thing on your mind but it makes sense to receive the most for the money you spend.

The funeral director you select should help you plan your funeral, so you should find one that fits your budget. If your recently deceased loved one was religious or was a certain race, you must make sure that the funeral home you choose can arrange for any necessary rituals or rites. That is why you should get a consultation before choosing your final funeral home. You can get information about what is needed for your family members or your loved one’s spiritual leader or clergyperson.

From there, you can make plans based upon the selected funeral home. The rites may be performed in their house of worship, at their funeral home, or in your home. At this stage you may want to bring up the issue of music or flowers. These are the details that are needed to complete the funeral arrangement.

The publication of the obituary is another common funeral arrangement to sort. While news travels fast, many people remain uninformed about the funeral date and time. If you have a wake, visitation, or another type of funerary custom based on the deceased person’s beliefs, the obituary can provide this information to people in the local area.

It’s worth noting that these arrangements are a way to pay respect to the deceased. The funeral ceremony is a way for the people left behind to celebrate the life of the deceased and say their final farewells. Life must go on. A funeral director in Melbourne will have  adequate knowledge and experience needed to give you the best advice with warmth, sympathy and respect.

A Marketing Welcome

Marketing Act is strict and prohibits covert marketing. When a post of such a blog, a Youtube clips or on Facebook’s advertising must be clearly evident to anyone who reads the post. You can view it in different ways, for example by saying “advertisement”. Whichever you choose, the requirement that labeling must be clear. It must also be stated directly that it is marketing. To add a label at the bottom of the post is not enough. The reason is that readers can quickly understand that there is an underlying order to sell a product.

If advertising is present outside advertising space in a place that is not normally intended for advertising is the requirement for clarity even harder. That is wherever one does not expect advertising, in a chronicle, in a blog or in a movie.